With the constantly expanding social media scape revolutionizing how we do business staying ahead of the curve is incredibly important. Whether you run an online store, make money as a social media personality, or are looking to expand your business with an internet presence, understanding how to use social media to your advantage is crucial. Technology has been in many ways incredibly beneficial for businesses. It’s streamlined many processes including invoicing, employee benefits, direct deposits, and so much more. Technology has impacted nearly every facet of the American business landscape. Understanding how to use technology to your benefit instead of being left behind in the dust is one of the best ways to ensure that your business will be around for a long time. Here we’ll look at a few different strategies on branding, social media, and technology and how important they can all be to you and your business.
First things first, branding on social media is deceptively simple. You may think that since the internet moves so fast any mistake will be overlooked and missteps can be easily corrected. However this couldn’t be further from the truth, in fact the internet never forgets! Understanding that the impact of what you post should not be underestimated is key. If you’re going to hire someone new to run your social media sites be sure to hire wisely. Know the kind of work they have done in the past and be sure that the have a very clear understanding of your brand. Promoting someone that already works for you is a great way to ensure that your brand’s presence on social media is clear and concise. By having someone familiar with your business run the social media pages you can be sure that they have a very clear understanding of what your brand is. Hiring outside of the company or promoting someone from within each have distinct advantages and drawbacks. Be sure to look over these pros and cons wisely.
Next let’s talk a little about visual branding. Of course what you say and post online is incredibly important, however visual branding may be even more important still. Visual branding is what draws customers in and it can really make a lasting impact on them. Hiring someone with a design or marketing background to focus on your visual branding is always a good idea. If you’re not able to hire anyone new whether it be for budgetary reasons or personal choice, there are ways to research visual branding (and other forms of social media marketing) online. A few key components of visual branding are:
- Choosing a color palette
- Designing a well thought out logo
- Uploading appropriate pictures/video that market your business
When you’re creating a social media presence what you need to focus on is your company culture and how you want to be viewed by your demographic. This knowledge will impact not only your posts and visual branding but also the social media platforms you present your business on. Businesses like Peruvian Connection appear on social media sites that appeal to their demographic and their voice is fashionable, particular, and sophisticated. They offer a wide variety of high quality fashions and their branding reflects that. Enjoy this Peruvian Connection coupon and you’ll see what I mean!
Hopefully you’ve learned a lot from this article and will continue to do more research on ways to improve your business’s social media presence.