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Social Media

Harnessing The Power of Facebook and Twitter in Social Media Marketing for Business

Facebook is a popular free social networking website that permits enlisted users to create a profile, upload photos and video, broadcast messages and keeps in touch with friends, family and business associates. The name Facebook is derived from the colloquial name for the book delivered to students at the beginning of the academic year by some university authorities in the United States to help students to get to know each other. Facebook was endowed in February 2004 by Mark Zuckerberg with his college roomies and fellow Harvard University students. This biggest networking site began as a college networking website and has explicated to involve anyone and everyone.

The basic aim of this site is to provide people the power to share and create the world more open and connected. But now, it has turned into one of the biggest social media marketing platforms. Twitter is online social networking, and microblogging service empowers its users to send and view text-based messages of as far as 140 characters, popular as tweets. Founded in March 2006 by Jack Dorsey and launched in July, Twitter service quickly earned worldwide popularity, with over 500 million enlisted users. Referred as “the SMS of the internet,” Twitter is a service that connects users to the latest news, ideas, opinions, and stories.

Huge Potential for Business Marketing

Alongside 500 million users and 95,000,000 tweets every day on Facebook and Twitter consequently, the two online social networking tools for SEO have revolutionized the course the marketing campaign is operated. They are no longer mere social networking tools. They have emerged as the most powerful social business networking mechanism. Apart from their collected networking capabilities, both the social networking mediums develop into the platforms for extensive internet marketing.

Social media management through these two major social networking sites has proven to be hugely productive, compelling and convenient to business houses. One can provide a new boost to his business through the adequate use of these most prominent social networking tools. Both of them offer various advantages. Businesses belonging to financial management, advisory and consultancy domains can take advantage of social media platforms for promoting their company. Today, people commonly search for a financial consultant and debt consolidation services online.

High Return on Investment

Utilizing Facebook and Twitter marketing for one’s business is like achieving twice the return on his investment. Availing two of the most frequented social networking sites, the exposure people fetch to their business and the outcome that they accomplish is exemplary and praiseworthy.  They enhance organic traffic, increase business opportunities, widening the sphere, generate brand awareness, and provide better interaction with clients and so on. Facebook and Twitter marketing services have become worldwide phenomena with their immense beneficial potentials.

Easy Business Promotion

Business promotion through social media platform fetches extraordinary results. As you need a website design service for your online business presence, you need social media analysts as well as experts in promoting your business online. Social media platforms, like Facebook and Twitter, have to be used carefully for business promotions. Create Facebook or Twitter profile for your business and promote them to have an online fan base. Success may not come overnight with social media marketing, but you need constant efforts to gain massive online business exposure for the long run.

There are lots of other advantages of using social media for business marketing today. If you have not yet started using this media for marketing, then immediately go ahead. You can view the results within just a few months.

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