For starters, it’s worth describing in a simple language what SEO is – Search Engine Optimization is the optimization of a site for easier site finding in search engines. From the quality of search engine optimization of your site and its compliance with the criteria for selecting sites by search engines depends on the serial number in the issue for a particular query that interests you.
At this time, the situation is such that for the first places in the search results for many requests have long been actively fighting and especially if it is a highly competitive request. Nevertheless, there is something to compete for – search promotion is advantageous because clients themselves find a company that renders the services they need, to which they will pay their money in return for the goods or services they need. The Phoenix SEO Company is the best deal here now.
The Promotion of the Site
If there is a desire to promote your site to the top of the search results, it becomes necessary to hire a professional who understands this and can qualitatively promote the site in the search engines. There is a question of choice: to use the services of a freelancer, to hire a professional in the staff of the company, which will constantly engage in this or hire a seo-agency. The first option is quite dangerous, since such a freelancer may be almost a schoolboy who decided to earn some money, or a person who is not particularly versed in this. The second option is quite expensive, in addition to the salary of the employee, you need to provide his workplace, pay taxes, etc. It remains the most optimal third option, which is used by the majority – hiring a professional SEO agency.
- We will try to consider some aspects of site optimization and, based on them, we will make recommendations on the choice of the SEO agency, which will make a qualitative optimization of the site.
- Search engine optimization process is long and constant. The fact is that the algorithms of search engines are constantly changing and improving, so there is always the risk of dropping out of the search result or changing the position of the query, by which you can find your site. This means that one of the differences between the unprofessionalism of an SEO agency is the promise of quick terms of promotion and a permanent guaranteed presence on TOP positions.
In general, there are several stages of work to get traffic from search results:
- Compilation of the semantic kernel – selection of queries for which potential customers are looking for your site in the search engine;
- Internal optimization – working with the site (working with texts, internal structure and site code);
More details on the construction of the semantic kernel. This is one of the most important steps in website optimization. The semantic core of your site is actually a list of the main search queries that correspond to the industry in which your company operates, that is, it can be the transfer of services or goods, brands and models of products sold.