Most of the agencies, as well as Webmasters, just focus on getting more and more backlinks when it comes to SEO. The truth is that in addition to getting backlinks you have to also look at the other factors which impact SEO as well as the ranking of your website. Here are 3 such factors which are often ignored by most of the SEO agencies as well as Webmasters.
- Site loading speed:
The first thing which you have to keep in mind is that if the site loading speed is on the slower side, the visitors which are arriving on your website from the search engines would be returning back to the search engines. The visitors would not be waiting for the page of your website to load. This would significantly increase the bounce rate. If the bounce rate increases, your rankings would move southwards. Therefore, you would not be able to improve your rankings even if you get hundreds of backlinks to your website. You have to always try and optimise the site loading time. In order to do so, you have to analyze the elements of your website to ensure that you are able to make your website lighter and increase the site loading speed.
- Responsive website:
Most of the search engines like Google take into account the mobile responsiveness of your website as a ranking factor. If your website is not responsive, not only you would be moving down in the rankings in the mobile searches but also on the normal search engines. The websites which are responsive are prioritized by Google as well as other search engines.
It is not that difficult to make your website responsive these days. If you’re using WordPress content management system, there are quite a few plug-ins which can help you in making your website responsive. You can use some of the plug-ins like:
- WP Mobile Detector
In case, you’re using HTML template for your website, you can contact your web designer and he or she would be able to make your website responsive.
- Content size:
If you’re still just writing 300-word articles on your website pages, you would be easily over ranked by others who have a significant amount of content on their website pages. In order rank higher using various SEO techniques, you need to have pretty strong content on your website. By strong, we are referring to over 1000 words on each and every page which you are trying to rank.
You have to go through the current pages on your website which you are trying to rank and if they are having a less content, you have to add more content to those pages. Adding the content of the target page provides you with 2 advantages, namely:
- Makes the page easy to rank for the main keyword
- Makes the page easy to rank for longtail keywords
When you are adding more content to your landing page, you can even include longtail as well as LSI keywords in that content which would help you in ranking for more keywords.
So, instead of just concentrating on the backlinks, now is the time to look into these 3 additional factors which have a significant impact on the ranking of your website. When you combine these 3 factors with the SEO techniques which you are executing currently, you would surely be able to witness a boost in rankings.