You may have a great e-commerce business idea and a perfect product or service, but if you don’t have a successful online presence, you are likely losing most of your potential customers. A successful business must succeed on the web, but many entrepreneurs are not tech savvy and miss many possible conversions. There is no need to worry. Companies such as Network Solutions can handle the IT aspect of your business, so you can handle the rest.
What Your Business Gets
To start with, you get a tech-savvy team that learns your business inside and out. It uses this information to maximize your presence on search engines, social media and other platforms where people may look for your product or service. It will keep your website and social media pages up-to-date and look fresh on a regular basis.
With SSL solutions, you can rest assured that your website and business are protected. Your customers will see the little green padlock on your browser window that tells them they are on a safe website. This is especially important if you have an e-commerce site and may require live support. There are several levels of security support and the team will help you choose the best one for your business if you are collecting personal information such as credit card numbers.
After you select the perfect domain name, your team will set up email hosting, e-commerce and a smartphone web experience that optimizes your website for mobile phones. Website design requires much more than engaging pictures. It needs to be easy to navigate, which means the information should be easy to access by one or two clicks. Your social media pages can also be customized to match your website.
A good IT service may even design your logo. It’s important to have a logo that is not only attractive but also easy to remember and relevant to your business. A professional logo will enhance your credibility and help establish your image. Because the team has thoroughly learned your business, it will be able to design a site with all the features that enhance your business and foster your success.
A third of consumers make local searches on their smartphones while they are shopping. More than half of them call or visit the businesses they find. Is your business local and mobile optimized? Your mobile presence will make it much easier for consumers to find and contact you.
If you have a small brick and mortar business or an e-commerce startup, you can increase visits to your website and your conversion rate if you get a professional IT team to optimize your company.